Hello, I'm Chris Green.
I'm gonna be running the certified SEO and SEO Marketing Manager course, and
I just wanted to provide this video as an introduction to the modules and what
you can expect to cover on this course.
So module one, we talk about an introduction to seo.
So we cover the real basics from why you want to rank higher search engines, how
it generates more clicks to your website.
We're gonna cover a brief history of search engines, and in particular the
rise of Google, but also the infamous Google algorithm updates and what you
need to know and understand about.
But finally understanding some really core principles, like satisfied
searches, equal success with search engines, and how you can hope to
achieve that before stopping off at.
Well, search engines doesn't always just mean Google, so we cover some
of the other key search engines and what you need to know there.
Module two, we look at keywords, keywords being the core tenant around searching
and how people search for information.
So we look at the tools that us as SEOs need to conduct keyword
research, as well as walk you through the keyword research process.
We help you understand how to most appropriately select
keywords that the best for you and the content on your website.
How to identify where the user is within the user journey, and then
some real hands on examples of how do you actually use this information to
plan your website and then build your action plan around optimization itself.
Module free.
We introduce technical seo, so the art of reducing friction to enable search engines
to properly crawl and index your website.
We will dive in and provide tools to help support the actual
analysis as well as the, um, information that will underpin this.
So from what the different response codes mean to the different HTML to site maps,
to robots, text files, to all of these technical bits of information that you
need to conduct proper SEO watering.
We then run through the concept.
Page rank flow of internal linking, how to structure your sites effectively and
build a solid platform for which you to conduct your marketing activity from.
Module four.
We look at SEO content more specifically.
So the key content elements you need to optimize to achieve the best results.
Again, with the tools and the guidelines to help you start
optimizing this yourself.
We also take a more in depth look at intent and search your intent
and what does that mean and how do you need to adapt your content and
your content targeting to account for what people are really looking.
We then look at the other factors around expert authority and trust
to ensure that your content is valuable and it can be recognized
by both users and search engines and all of this before we jump back in.
And we use more tools to help identify great content within the
space so you can base your own campaigns and take inspiration from.
Module five, we look at off page seo.
We look at why Google needs to look at signals off your website
to validate the claims you make.
We also look at the spectrum between black and white hat seo, where
you may fall on that spectrum and what the implications of that are.
And then we look at some real life examples of link building campaigns
in the world and what we can learn from those and how you might adopt
that practice for your own business.
Now underpinning all of that, we look at how to adopt a link building mindset.
So actually how to get you and your colleagues into a position where you
are looking for link opportunities and capitalizing on those that you
have, as well as providing, you know, a questionnaire that you can
run through with the rest of your business that will unearth some
link building opportunities that you should be able to achieve relatively.
Module six, we go back into crawling and auditing and into the technical SEO side.
So conducting your own SEO audits.
We consider some of the software available and the key differences
between them, but then we look at Screaming Frog, specifically, how to
configure a Screaming Frog crawl, how to crawl an auditor website, and then
what we do with the findings from that.
We look at how we might understand the effort and, um, you know, prioritization
around some of the fixes, um, as well as giving an audit template that helps
just guide you through the process.
Where do you need to look for the issues that are gonna
have the most impact before?
How do you craft recommendations that get implemented by developers
and external teams more?
Module seven.
We look at tracking and analytics.
So we take a look at web analytics, the fundamentals of what that is.
We then frame that around Google Analytics, which is probably one of
the most used analytics platforms and how that can, uh, the reporting in
that can help you monitor your success.
Then we take in really in depth look at all of the different SEO
metrics along this chain from technical SEO metrics, right the way
through to commercial value metrics.
Who needs to be aware of what and how you use those.
Then finally in this section, we look at the rise of Google Analytics for and how
that's gonna change, uh, web analytics for the vast majority of people and
what you need to do about that today.
Modulate we go into advanced seo.
So first, looking at the idea of, uh, log file analysis, when you need to conduct
log file analysis, how that impacts crawl budget and what crawl budget even means.
We then look at how Google crawls renders and indexes content within JavaScript,
um, how that might be a problem, but also how you can audit and understand
whether there is an issue and, and some of the starting points for fixing it.
And then finally we end.
Page speed.
We talk about core web vitals, the importance of having fast websites from
an SEO point of view, and then some tools, hints and tips on how to achieve.
Module nine.
We look at the strategy of seo.
So we take it that one step back.
We first consider, uh, competitor analysis, so using tools to analyze
competitor's keywords, rankings, content, back links, how you can use
this data to influence your own strategy.
We then look at forecasting what is forecasting and how you should use it for
seo, as well as some tips on using some more advanced machine learning techniques.
Conduct or create forecasts that can be useful for you.
We then reflect on how to build an SEO strategy and what information
you need in order to build a strategy that will work from prioritizing
activity to how you're going to run.
You know, the campaign itself from planning, implementation,
and measurement of that.
Then finally in module 10, we end up with some key lessons and some case studies.
So we look at how, you know, in essence, great SEO is just solving user problems.
We also cover elements like how SEO brings value to the rest of the business,
how long SEO takes to work, and how you need to communicate with your business.
In the case studies right at the end.
We also talk about what happens when you either don't listen to some of the core
SEO teachings we cover in this course, and we also look at some examples of people
who did, and the success that follows.
So you can learn both from the good and the bad.
Now alongside this, through each module in this course, we also have, uh,
resources to help you, um, implement and action what you're seeing today.
So you can apply this to your own businesses as you go through the
course to cement your learning in something that is useful to you.
So I hope that's gonna be really useful.
There's 10 modules, so over 13 hours worth of content that will
give you a really, really solid foundation in SEO and give you what
you need in order to succeed online.
So I hope to see.